Fortum Partners with GreenWave Reality on Breakthrough Energy Management Platform

Innovative Solution will deliver consumers an enhanced lifestyle and reduce wasted energy

COPENHAGEN, DENMARK – 28 September 2012 – Fortum, one of Europe’s most innovative and environmentally-friendly utilities, and GreenWave Reality, a global innovator in the Smart Home Services market that includes Energy Management, Connected Lighting, and Home Monitoring Services, today announced that they have entered into a partnership that will provide Fortum customers in Sweden with a breakthrough, Energy Management solution. Fortum will offer customers the GreenWave Reality Home Energy Management solution to manage and control devices in the home.

The GreenWave Reality Home Energy Management solution is easy-to-use and makes energy conservation engaging and fun by way of intuitive interfaces running on PCs, smartphones and tablets. Fortum’s customers will be able to understand their home energy consumption and be empowered to become more energy efficient through a number of features including intuitive energy visualizations and comparisons, interactive coaching, budgeting, Smart Controls, and alerts. All of these innovations add up to provide Fortum’s customers with a comprehensive energy management solution that provides unparalleled ease of use and lifestyle enhancements. Participants in the program will receive an intelligent Gateway along with pre-paired PowerNodesTM plug strips to control individual devices in their home.

This solution includes GreenWave Reality’s innovative Smart Controls that enable consumers to further their conservation efforts and improve their lifestyles by creating custom smart scenes in the home. For instance, users can easily customize Home, Away and Night smart controls that can be scheduled or executed by the push of a button, that will turn selected devices on or off as well as control the lighting in the home.

To facilitate use and drive engagement, users will be guided by an interactive Energy Coach that personalizes energy conservation by assisting the consumer in the set-up process and continuously makes recommendations to further energy savings. The Energy Coach will also lead the user through the budgeting process whereby the user can set a monthly budget which the system will track and be alerted by the coach if they deviate from that budget. The Energy Coach will reward users for their progress and accomplishments by way of an Energy Passport that tracks their achievements and allows users to share their success over social networks such as Facebook and Twitter.

Fortum will also offer customers GreenWave Reality’s Connected Lighting solution that provides complete control over their lighting by way of high-quality connected LED bulbs that can be turned on or off – and dimmed to any level – using a simple handheld remote, or advanced applications running on their smartphones and tablets. The solution can also be combined with motion and light sensors to extend its capabilities to control lighting based on external light levels as well as entering and leaving a room.

“The GreenWave Reality solution is an excellent fit for our customers as it combines the power of home energy management with the convenience of additional smart home services such as connected lighting,” said Fredrik Landahl, Head of electricity sales at Fortum Markets. “Our objective is that the innovative product itself and the outstanding user experience will result both in an improved energy effiency and also improve our customers’ everyday lives – without them having to make any substantial changes in their behavior. “

The GreenWave Reality end-to-end solution is built on highly-scalable, secure IP-based network platform that consists of a home area network (HAN) which connects to a smart meter or meter reading device integrated with a rich set of cloud-based services for consumers and utilities. At the heart of the solution is the concurrent radio Gateway that supports Z-Wave®, ZigBee® and 6LoWPAN to create a mesh-based HAN. The GreenWave Reality platform also supports high-load devices such controllable HVAC systems, heat pumps, water heaters, and electric vehicles that can significantly reduce energy consumption and allows utilities to better understand and balance the load on the grid.

“GreenWave Reality is pleased to have been selected by Fortum for this important initiative,” said Greg Memo, CEO, GreenWave Reality. “Fortum is an industry leader utility, focused on providing sustainable energy solutions, and we are proud to deliver our award winning tools that enable their customers to reduce wasted energy and enjoy the lifestyle benefits from having an intelligent, energy-efficient home.”

About Fortum
Fortum’s purpose is to create energy that improves life for present and future generations. We provide sustainable solutions that fulfill the needs for low emissions, resource efficiency and energy security, and deliver excellent value to our shareholders. Our activities cover the generation, distribution and sales of electricity and heat as well as related expert services.
Fortum’s operations focus on the Nordic countries, Russia, Poland and the Baltics. In the future, the integrating European and fast-growing Asian energy markets provide additional growth opportunities. In 2011, Fortum’s sales totaled EUR 6.2 billion and comparable operating profit was EUR 1.8 billion. The company employs approximately 10,800 people. Fortum’s shares are quoted on NASDAQ OMX Helsinki.
Further information:

About GreenWave Reality

GreenWave Reality is a global innovator in the Smart Home Services market that includes Energy Management, Connected Lighting, and Home Monitoring services. The award-winning GreenWave Reality solution delivers a breakthrough consumer experience, making it easy to conserve energy, save money and enhance lifestyles. The Smart Home monitoring and control platform is highly secure and scalable, allowing utilities and service providers to confidently provide these capabilities to a large number of customers. GreenWave Reality was the winner of a CES 2012 Innovation Award, the Echelon Innovator of the Year Award in both 2011 and 2012, and selected as a Top 30 Finalist for the Global Cleantech Cluster Association 2012 Later Stage Award. GreenWave Reality’s funding is led by Craton Equity Partners, a Los Angeles-based cleantech fund, and has also received support from the Singapore Economic Development Board (EDB). GreenWave Reality has offices worldwide including Irvine, Copenhagen, and Singapore.

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Media contacts:
Christina Almgren, presschef, Fortum, +46 072-515 78 06

GreenWave Reality
Bo Lustrup, +45 2260 0380, [email protected]

Lance Hoffman, +1 949.463.4455, [email protected]