GreenWave Reality and Genesis Energy Announce Strategic Partnership Around Smart Home Technology

Collaboration to Focus on Innovation and Customer Experience

IRVINE, CA, AUCKLAND, NEW ZEALAND – 4 May 2012 – GreenWave Reality, a global innovator in the Smart Home Services market that includes Energy Management, Connected Lighting, and Home Monitoring services, today announced it has entered into a strategic partnership with Genesis Energy. Genesis Energy, New Zealand’s leading provider of electricity and gas, is collaborating with GreenWave Reality to develop industry-leading innovative solutions for its customers, with a strong focus on delivering exceptional customer experience and value. This strategic partnership will transform the electricity utility landscape and set the stage for next-generation customer engagement and innovation.

The joint development efforts will focus on home energy management and will expand to include connected lighting, home monitoring and potentially other exciting future services based on the highly secure and scalable GreenWave Reality Monitoring and Control Platform. Initially, Genesis Energy customers will be offered the GreenWave Reality home energy management solution that is easy-to-use, easy to access with PCs, smart phones and tablets, and makes energy conservation engaging and fun. Genesis Energy’s customers will be able to understand their home energy consumption and be empowered to become more energy efficient through a number of features including intuitive energy visualizations and comparisons, interactive coaching, budgeting, smart controls, and alerts. All of these innovations add up to provide Genesis Energy’s customers with a comprehensive energy management solution that provides unparalleled ease of use and lifestyle enhancements.

The innovative GreenWave Reality platform includes the company’s breakthrough Connected Lighting solution that allows for the management and control of lighting within the home by way of a simple remote control or using advanced applications on PCs, smartphones or tablets. Consumers can use these applications to turn on and off a wide range of high-quality CFL and LED lamps – with full dimming capabilities – in various form factors to fit many home applications. The platform can be easily extended to provide consumers with the advanced Home Monitoring s services featuring IP cameras, sensors and a user-friendly interface for remote monitoring and receiving alerts.

“GreenWave Reality is the ideal long-term innovation partner for Genesis Energy, as what they believe in, and what they are doing and driving towards, aligns with our strategic vision of becoming New Zealand’s leading customer-focused energy company, ” said Albert Brantley, Chief Executive of Genesis Energy. “Our combined efforts and synergy will help us realize this vision by enhancing our customers’ experience and helping them use energy information to manage and control their energy consumption.”
“GreenWave Reality is honored to have been selected as Genesis Energy’s long-term strategic partner,” said Greg Memo, CEO of GreenWave Reality. “Genesis Energy has demonstrated visionary leadership for the New Zealand market and shares our focus on innovation and customer experience. By choosing the GreenWave Reality solution, consumers will see immediate benefits from their smart meters, enabling them to save energy and enhance their lifestyle while contributing to global conservation efforts.”

About GreenWave Reality
GreenWave Reality is a global innovator in the Smart Home Services market which includes Energy Management, Connected Lighting, and Home Monitoring services. The award-winning GreenWave Reality solution delivers a breakthrough consumer experience, making it easy to conserve energy, save money and enhance lifestyles. The Smart Home monitoring and control platform is highly-secure and scalable, allowing utilities and service providers to confidently provide these capabilities to a large number of customers. GreenWave Reality’s funding is led by Craton Equity Partners, a Los Angeles-based cleantech fund, and has also received support from the Singapore Economic Development Board (EDB). GreenWave Reality has offices worldwide including Irvine, Copenhagen, and Singapore.

GreenWave Reality — Make a difference now!

About Genesis Energy
Genesis Energy is a New Zealand-owned diverse and integrated energy company that supplies electricity, natural gas and LPG to more than 650,000 customers across the country. The Company also operates 2136MW of thermal, hydro and wind generation assets and is a 31% owner of the off-shore Kupe Oil and Gas Field.

For media enquiries, please contact:

GreenWave Reality Media Contact
Lance Hoffman
GreenWave Reality
+1 949 463 4455
[email protected]

Genesis Energy Media Contact
Richard Gordon
Public Affairs Manager
Genesis Energy
+64 9 580 4782
+64 21 681 305