DONG Energy and GreenWave Reality to Collaborate on In-Home Energy Study
The E-Flex project is designed to assess potential impact of customers’ flexible usage of electric vehicles and heat pumps.
COPENHAGEN, DENMARK – (31 March 2011) – The Danish company DONG Energy, one of the leading energy groups in Northern Europe, launches the E-Flex project in Denmark. GreenWave Reality, a global innovator in home energy management solutions, is a cooperating partner.
The E-Flex project is demand-response oriented and designed to evaluate the readiness and motivation of household customers to use energy in a flexible manner. 155 qualified households have been identified for participation in the project. Every household will be provided with GreenWave Reality’s home energy management solution which enables the residents to monitor and control the energy consumption and individually notice and register the impact and effects which their changes in behavior can cause in the electricity distribution system and on the environment.
In order to optimize the load of the distribution system, DONG Energy will be able to control the charging of electrical vehicles and the use of heat pumps within certain limits set by the household customer. The overall objective of the project is to map the potential for flexible consumption in households and especially in homes with electrical vehicles and heat pumps.
The GreenWave Reality solution is an obvious possibility for utilities to gain a more comprehensive understanding of energy consumption in an affordable and secure way by applying an easy-to-use system.
Jens Jakobsson, vice president of DONG Energy, said: “We have high expectations for the results of the test and for the cooperation with GreenWave Reality. The aim is to develop powerful tools in order to get a better understanding of the potential for flexible consumption in private households. This is crucial knowledge in order to optimize future grid investments, in particular when electrical vehicles and heat pumps are introduced in greater number in years to come.”
“GreenWave Reality is excited to be working with a global leader such as DONG Energy,” said Greg Memo, CEO of GreenWave Reality. “Electric vehicles and heat pumps represent a significant share of overall residential energy consumption, so finding ways to manage their use is key to overall conservation efforts.”
About DONG Energy
DONG Energy is one of the leading energy groups in Northern Europe. We are headquartered in Denmark. Our business is based on procuring, producing, distributing and trading in energy and related products in Northern Europe. We have approximately 6,000 employees and generated DKK 55 billion (EUR 7.3 billion) in revenue in 2010. For further information, see dongenergy.com.
About GreenWave Reality
GreenWave Reality is a global innovator in the emerging Home Energy Management market. GreenWave Reality provides an affordable, easy-to-use, standards-based platform that allows utilities to enhance their relationship with consumers and better balance energy on the grid while consumers can conserve energy with a minimal impact to their lifestyle by easily monitoring and controlling their appliances and adding intelligent LED lighting. GreenWave Reality’s funding is led by Craton Equity Partners, a Los Angeles-based cleantech fund, and has also received support from the Singapore Economic Development Board (EDB). GreenWave Reality has offices worldwide including Copenhagen, Denmark, Irvine, California, and Singapore.